California Modernism | The Row Showroom

California Modernism | The Row Showroom

California Modernism | The Row Showroom
The Row showroom is a shop located on West Hollywood’s famed Melrose Place. Santa Monica based Montalba Architects complete the showroom in 2014 with intentions to to create a sense of home with lounge areas, fireplaces and artwork.
Guest entering the showroom are welcomed through and oversized glass door, showcasing their custom bronze logo knob. In keeping the Modernism flare, the architects have arranged the space around a series of outdoor areas.
Floor to ceiling glass partitions slide back to open in to these courtyards. These court yards include a shallow pool and another small tree. 
Light coloured flooring sprawls over the interior and exterior space, with warm coloured area rugs
The material palette reflects the brand's curated aesthetic of polished minimalism and refined detailing, balancing natural textures. Continuing through this space, The Row showroom features walnut and antiqued limestone pieces, arrange against the matte white concrete walls.  Tung-oiled walnut display pieces inset with pigskin panels float in the hallways between the galleries and salon.  Custom brushed stainless-steel garment rails line the edges of the space, complimented by custom steel-blade shelving for bags and shoes.


"A distinctive mid-century collection of furniture throughout, as well as lush native plantings, layer subtle colour tones and warmth into the design," said the architects. At Area, we know that just like us, you too, enjoy looking at photographs of beautiful spaces and beautiful furniture.  Below are beautiful pieces for your own home (or showroom) inspired by the what lies in the four walls of The Row.



   Spine Daybed / Fredericia / Inquire for Pricing 

"Spine Daybed pays respect to the proud upholstery traditions on which Fredericia built its name, while providing a dash of modernity in its own succinct and simple way. The head cushion is secured with a leather strap."


Minimalista Large Coffee Table / Bludot / $1319.00


Nothing but the bare essentials here. Sublime stainless steel or powder-coated steel in white or black gently supports your choice of top. Select from graphite-on-oak, marble, walnut and black mirror tops. Black mirror only available with black base.


The Mogensen Bench / Fredericia  / Inquire for Pricing 

Mogensen designed this solid wood dining bench in 1956. With its robust simplicity the bench is an ideal example of Mogensen’s lifelong drive for a purified shape.
Flume Glass Side Table / Bludot / $395.00
Oval and round smoked glass tops get eye-catching support from a crisp architectural black powder-coated steel base. The Flume table legs cleverly and unobtrusively attach through the tempered glass top to create an understated yet winsome detail.
Archer Leather Sofa / Gus* Modern / $3950.00

 The Archer Sofa’s rich, tufted-leather upholstery and brass-finished wood legs help make it a sophisticated statement piece. Its tailored design nods to mid-century archetypes, while the details and finishes make it a contemporary option for any living space. Available in three vintage leathers, chosen for their unique grain characteristics that will age beautifully and develop a rich natural patina over time.


Hot Mesh Lounge Chair / Bludot / $395.00 

Inspired by hand-woven rattan, we created a bold graphic pattern in punched metal while a simple, stackable tubular frame maintains the clarity of form. The result is friendly on the eyes and the posterior. Pair with the Hot Mesh Ottoman for full heels up comfort. Stackable and suitable for use indoors or out. Also available as a chair, barstool or counter stool.Available in nine finishes: aqua, black, green, grey green, humble red, natural yellow, simple blue, off-white and watermelon.


Pim Pim Area Rug / $1187.00


Flange Bowls / Bludot / Inquire for Pricing 

Inspired by architectural forms, Flange reinterprets the warmth and tactical appeal of terracotta in a decidedly modern way. As captivating empty as they are filled, Flange is fit for cacti or yarn balls, but not intended for culinary pursuits.

Shapes of Colour 03 Art Print / $129.00

Berit Mogensen Lopez, based in Copenhagen Denmark, graduated from the Royal Danish Academy of Fine Arts in 2001 with a degree in fashion and textile design. She worked in the fashion industry for many years, designing clothes and prints. Her collection of handtuftet carpets started her way into the interior business designing textiles for bigger companies. For digital prints she uses selected elements from her unique paper collages or from her expressive paintings.